Alpina

Founded in 1883, Alpina would go on to become a worldwide success thanks to the quality, durability, precision and design of its watches.

In the 1920s, Alpina was already sold in more than 2000 outlets worldwide, an exceptional figure at the time. It is no exaggeration to say that the Geneva brand was one of the first leading manufacturers of Swiss watches.

Aimed at athletes, technicians and adventurers, the brand wants to offer the ideal watch with the introduction of the “Alpina 4” concept in 1938, imposing the four essential characteristics for any “sports watch” worthy of the name: antimagnetism – shockproof – waterproof – made in stainless steel.

By strictly adhering to these principles and properties, the legendary “Alpina 4” watches have become the timekeeper of choice for mountaineers, air force pilots, divers, navy and military.

Today, the ideals and innovation on which Alpina watches were founded are still alive in the Geneva manufactory, where professional sports watches are produced to the highest watchmaking standards.