Maurice Lacroix

The company Desco von Schulthess AG of Zurich, founded in 1889 and specializing in the manufacture and worldwide distribution of famous brands of Swiss watches, created its own brand in 1975 under the name Maurice Lacroix.

Armed with this know-how born of several decades of experience in the manufacture of luxury watches, the brand had only one step to take to create its own models of Maurice Lacroix watches, many of which are equipped with manufacture mechanical movements with exclusive complications, such as the square wheel, the mysterious seconds, the triple-retrograde or even the memory of time of the surprising Aikon Mercury. A path dictated from the start by the quality requirements of traditional Swiss watchmaking.

A tradition that Maurice Lacroix is ​​committed to continuing, with the greatest respect for quality watchmaking craftsmanship. For more than 40 years, Maurice Lacroix watches have been manufactured in the Maison’s ultra-modern workshops, in Saignelégier, in the heart of the Swiss Jura. All the essential elements for the production of exceptional watches with high perceived value are brought together here: watchmaking know-how, skilled craftsmen, industrial expertise, technological skills, not to mention a pronounced taste for quality.